On airSan Francisco

Mia

Founder, growth strategist and tech host.
10 years growing companies across tech and venture.
Now working in AI and robotics.

Mia Soarez
Host · Speaker
Mia Soarez
Mad Society
TOKEN2049ConsensusZebu Live
300+ founder and investor interviews $500K+ sponsorship raised 25+ conferences
Mad Society logoMad Society
Season 1

The most interesting people in tech.

My show. Season 1 sits down with the investors behind the biggest bets, from Dragonfly and Multicoin to Founders Fund and Apeiron.

Mia interviewing Christian Angermayer in the studio
In the studio with Christian Angermayer
Track record

Growth and founder work, measured in outcomes.

2023
Fabric VenturesHead of Events & Ecosystem
Owned events and ecosystem for the fund. Events were profitable from day one and oversubscribed up to 10×, with 3K–5K sign-ups for 150–300 seats. Grew the network 32% in six months.
2024
WalkinFounder
Built an events platform that hit 30K+ sign-ups and 10K+ active users within two months of launch, and raised angel investment.
2022–2024
CohostFounder
Ran a sponsorship marketplace that helped events raise $500K+ within a few months.
2024–2026
Conference circuitHost, moderator, programming
Brought in more than half the speaker lineup for several conferences. Spoke or moderated at TOKEN2049, Consensus and Zebu Live.
2022
FOX EntertainmentBlockchain Creative Labs launch
Helped launch FOX's crypto arm with viral social and IRL activations, from ETHDenver to SXSW.
2021
Prediction markets startupCMO
Led marketing through to acquisition. The same year, ran GTM for an NFT project that sold out in a week.
2019–2020
CurveSocial-led growth
Cut Instagram CAC from £50 to £2.47 and drove 10× growth in two months.
Worked with
Fabric VenturesFOX EntertainmentPolygonBinanceSuiMidnightBybitUltrahumanCurveRalph LaurenO2
Past guests

More from the guest library.

A glimpse of my guest library. These are about 10% of the founders and investors I've interviewed since 2024.

Mert MumtazCo-founder & CEO, Helius
Ray ChanCo-founder & CEO, 9GAG
Mike DudasManaging Partner, 6th Man Ventures
MeowCo-founder, Jupiter
Nic CarterFounding Partner, Castle Island Ventures
Andrew KangCo-founder & CEO, RoboStrategy
David HoffmanCo-founder, Bankless
Alex SvanevikCo-founder & CEO, Nansen
James SeyffartETF Research Analyst, Bloomberg Intelligence
Yat SiuCo-founder & Executive Chairman, Animoca Brands
Haseeb QureshiManaging Partner, Dragonfly
Keone HonCo-founder & GM, Monad Foundation
Santiago Roel SantosFounder & CEO, Inversion
Illia PolosukhinCo-founder, NEAR Protocol
Tarun ChitraCo-founder & CEO, Gauntlet
Mo ShaikhCo-founder and former CEO, Aptos Labs
Allen NgFounder & CEO, Everest Ventures Group
Guy YoungFounder & CEO, Ethena Labs
Nic CaryCo-founder & Vice Chairman, Blockchain.com
Christian AngermayerFounder, Apeiron Investment Group
Haider RafiqueGlobal Managing Partner & CMO, OKX
Kostas ChalkiasCo-founder & Chief Cryptographer, Mysten Labs
Yoann TurpinCo-founder, Wintermute
Alex OdagiuInvestment Partner, YZi Labs
Akshat VaidyaCo-founder & Managing Partner, Maelstrom
Christian ThompsonCo-founder, 0verwatch; former MD, Sui Foundation
Michael WuCo-founder & CEO, Amber Group
Mia's story

Early years

Mia grew up on an island with two older brothers. They spent their days outdoors, riding bikes, painting, writing stories and dreaming up adventures. She loved dancing and singing, and made her own outfits for family parties.

Her mother was one of the first in the family to learn about Bitcoin, back in 2012. It became a family anecdote about curiosity and early adoption. Mia sold bracelets in middle school, landed a role on a teen show, and went on to study at Istituto Marangoni in Milan.

2013–2018Fashion

After college she launched Silver Girl, a fashion blog that quickly found an audience. It led to work with Ralph Lauren and O2, and front-row coverage of London and Paris Fashion Week.

2017–2019Music

She became London's top creator on Musical.ly, now TikTok, and negotiated her own brand deals. On Valentine's Day 2019 she released her first song. It went viral on Spotify and top creators made dance videos to it. That summer she performed to a crowd of 40K. She left music after one last single, "Falling Stars."

2017–Crypto

Mia entered Web3 in 2017, during the rise of Ethereum, and slowly moved her audience from fashion and lifestyle to tech. She worked with Ultrahuman, Polygon and Bybit, and by 2021 was running growth for startups across the space.

2024–Host and founder

In 2024 alone she hosted 200+ interviews across 25 conferences worldwide, launched two apps, Walkin and Cohost, and brought $500K+ in sponsorship to events. In 2026 she launched Mad Society, her own show.

Visionary at core, playful at the surface. A mix of intensity and lightness.

Mia believes that what happens in life is not personal but random, and that belief lets her take on challenges with lightness. She lives with a strong sense that life is finite, which drives her to experience as much as she can, with gratitude and agency. She values loyalty and deep, long-lasting friendships. In her career she's a chameleon and a risk-taker who does her best work at the edge of something new.

Ventures

What I've started.

  1. 2013–2018

    Silver Girl

    Fashion blog with diary-style writing, trend forecasting and brand collaborations.

  2. 2019

    Mia Ferrari

    Original pop music recorded with producers behind Dua Lipa and Zara Larsson.

  3. 2022

    Frinkly

    Mobile app that used AI to filter and automate fashion reselling.

  4. 2024

    Walkin

    Event discovery. One-click sign-ups and a record of who you met.

  5. 2024

    Cohost

    Sponsorship marketplace for the Web3 event industry.

  6. 2025–2026

    MAD

    X creator intelligence app for influencer campaigns.

  7. 2026

    Mad Society

    Interview show with the most interesting people in tech.

  8. Next

    Your company?

    Open to growth, GTM and partnership conversations. Say hello.

Education

Trained in communication, product and growth.

Course
Stanford University
AI-Driven Product Strategy
Program
Reforge
Growth Strategy
Degree
Istituto Marangoni
BA (Hons) Image & Communication
Languages
EnglishPortugueseSpanishItalianFrench
Time spent in
New YorkLondonDubaiSingaporeSan Francisco
Contact

Building something? Let's talk.

Need help with growth or partnerships? Want to host an event together? Something else? Get in touch.